PRUActive Family Care: A Closer Look at Prudential's New Whole Life Plan

PRUActive Family Care is a participating whole life plan from Prudential Assurance Company Singapore (rated AA- by S&P). It provides lifelong cover against death, terminal illness and total and permanent disability, and lets you choose your premium payment term. Two features stand out: an optional Multiplier benefit (2x–5x the sum assured, applying until a chosen age of 65, 70, 75 or 80, after which the non-accidental multiplier ends and the accidental-death multiplier steps down to 50%), and a Parent Guard benefit that pays out if a parent is diagnosed with a covered illness, suffers accidental injury or dies. Bonuses from the participating fund are not guaranteed, and premiums themselves are not guaranteed and may be adjusted based on future experience. Across the 48 quotes in the CompareFIRST data, annual premiums range from $1,658 to $27,627 (average $9,588).

How it compares

The table below is measured on a common basis: age 35, male, non-smoker, per $100,000 sum assured.

PRUActive Family Care carries the highest premium of the four on this basis — roughly 2.2x to 2.7x its peers — but that reflects its much shorter premium term (6–10 years versus 16+ for the others), so the total outlay is compressed into fewer years. Its 5-year par-fund net return (2.94%) is the strongest shown, and its 10-year return (4.86%) also leads. Its 5-year TER of 2.10% sits mid-pack — higher than Income (0.94%) and Manulife (1.83%), lower than Singlife (2.59%). At the $300,000 sum assured illustration, projected surrender value at year 20 ranges from $65,952 (guaranteed) up to $108,232 (projected), with projected surrender yields of 1.15%–2.91% p.a.; distribution costs/charges are $13,558. Note that no net-return figures were provided for LifeReady Plus (II).

Pros

• Short premium term (6–10 years) means cover is paid up sooner.
• Optional Multiplier of up to 5x sum assured for higher protection during key years.
• Parent Guard benefit is an unusual, family-oriented add-on.
• Guaranteed insurable option on life events.
• Strongest 5-year and 10-year par-fund net returns among the compared plans.

Cons

• Highest premium per $100k sum assured on the common basis.
• Highest 5-year TER among the plans with data except Singlife; charges of $13,558 at $300k SA.
• Multiplier protection reduces after the selected age, and non-accidental multiplier ends entirely.
• Premiums are not guaranteed and can be adjusted.
• No cash coupons, no underwriting-free option, and SRS/CPFIS payment not allowed.

Who it may suit

This plan may appeal to buyers who want protection paid up quickly, value a family-focused Parent Guard benefit, and are comfortable with a higher annual outlay in exchange for a shorter commitment. Those prioritising lower premiums or a longer, more gradual payment term may find the peer plans worth comparing.

This is general information based on CompareFIRST.sg data, not financial advice. Premiums and features can change; please verify with the insurer or a MAS-licensed financial adviser before making any decision.